"BRAMARE"
BRAND IDENTITY PROJECT
"Sip, savor, satisfy your yearning!"
Overview of the Concept for Bramare Café
The concept for Bramare Café centers around creating a warm and inviting atmosphere that emphasizes the joy of enjoying delicious baked goods alongside specialty coffee. The café's branding leverages unique character mascots— a pretzel and a Cinnabon roll— that are both playful and enticing, resonating with the café's offerings.
Brand Characters
The pretzel character embodies a fun and casual vibe, appealing to customers seeking a savory snack. Its design may include cheerful facial features and a friendly pose, inviting patrons to indulge in a salty treat.
The Cinnabon roll character represents sweetness and comfort, highlighting the café's specialty desserts. This character can be designed with a warm smile and an inviting expression, making it an appealing choice for those looking to satisfy their sweet tooth.
Typography
To enhance the café's branding, large typography will be utilized throughout the space. Bold, oversized letters will not only capture attention but also communicate a sense of community and togetherness. The combination of warm colors and playful typography will create an inviting atmosphere, making customers feel at home.
