"SANDWICH BAR & SOCIAL CLUB"
BRAND IDENTITY PROJECT
"Crafting Flavors, Building Connections!"
Overview of the Concept
This project combines handwritten fonts and minimalist illustrations, creating a unique atmosphere that welcomes customers and enhances the dining experience.
Brand Characters
Develop simple yet expressive illustrations of a chef and sandwiches.
Illustrations should be executed in a single color or with minimal colors to emphasize the retro style.
A character of a cheerful chef who embodies warmth and friendliness, representing the inviting nature of the establishment.
Typography
Handwritten fonts that are legible and inviting.
Handwritten fonts create a warm and friendly impression, evoking memories of the past in customers. This may remind you of old cafes and bars, where comfort and simplicity were combined with quality service.
