"Shrimp&Co"
URBAN SEAFOOD CLUB
BRAND IDENTITY PROJECT
"Where the street meets the sea!"
Business Description
Specializes in serving high-quality shrimp rolls (sandwiches), as well as accompanying dishes (French fries/loaded fries) and drinks.The fast food market in Tegucigalpa, Honduras, is actively developing, especially in the healthy and quality food segment. Consumers are increasingly paying attention to the freshness of ingredients, the uniqueness of offers and the atmosphere of establishments.
Overview of the Concept
Handwritten inscription: Shrimp & Co
Brand mascot (character) Minimalistic, with an image of a stylized shrimp or sandwich.
Communication tone: Light, friendly, minimalistic style.
Emphasis on freshness, quality and uniqueness of dishes.
Typography
Modern, light, with elements of handwritten style.
