HER BAR – A Celebration of Women's Strength & Energy
STRENGTH & ENERGY
HER BAR is not just a protein bar—it’s a statement. Designed for strong, active women, this project explores a unique approach to packaging design that merges empowerment, movement, and aesthetics. The goal was to create an eye-catching visual identity that resonates with women who embrace fitness, wellness, and self-expression. This project is a celebration of movement, dedication, and power. Each illustration captures a different sport, showing the unique energy and spirit.
POWER & GRACE
Designed for strong, active women who embrace movement, self-expression, and power. A blend of aesthetics and functionality, ensuring both high-impact branding and shelf appeal. This project captures the spirit of fitness, wellness, and empowerment through color, typography, and illustration.
CONCEPT BREAKDOWN
Color Psychology & Meaning:
Pink-Toned Designs define energy, passion, and boldness for high-impact flavors.
Blue-Toned Designs designate clarity, freshness, and natural purity for vegan options.
Typography & Branding:
Bebas Neue – Strong, confident headlines.
Poppins – Clean, modern, and highly readable.
Balance between power & elegance.
STORYTELLING
The visual storytelling behind HER BAR’s identity is brought to life through a series of dynamic illustrations that showcase different sports, each character embodying movement, confidence, and action. Each HER BAR flavor is paired with a specific character and sport to create a strong connection between the product, energy levels, and movement.
Jogging → Honey Oatmeal Bliss (vegan or not) - 20% protein
Women go the distance, balancing careers, dreams, and self-care with grace and endurance. Just like honey and oats, they bring a natural, steady energy that sweetens the world with every step.
Tennis → Lemon Coconut Crunch (vegan or not) - 30% protein
Sharp, precise, and fearlessly vibrant, women bring brilliance to every game. This zesty lemon-coconut blend embodies their fresh perspective, agility, and unshakable confidence.
Basketball → Peanut Butter Caramel Slam (vegan or not) - 40% protein
Strong, fierce, and full of energy—women never miss their shot. Whether on the court or in life, they rise to every challenge, much like this creamy, caramel-infused power combo that delivers the ultimate slam dunk of determination.
Racing → Chocolate Espresso Rush (vegan or not) - 50% protein
Like the thrill of the racetrack, women are always on the move—bold, driven, and unstoppable. This rich chocolate-espresso blend fuels leaders, innovators, and dreamers who chase their goals at full speed.
Boxing → Dark Chocolate Banana Punch (vegan or not) - 60% protein
Powerful, bold, and full of heart—women fight for what they believe in every day.
Like the intensity of dark chocolate with a banana punch, they hit hard, stand tall, and never back down.
WHATEVER THE PROTEIN PERCENTAGE, PERFORMANCE IS 100%
Here’s to the women who break barriers at full speed, shatter stereotypes with every move, push beyond limits, own their game, and fight fiercely for what’s right.
You don’t just play the game—you rewrite the rules! On March 8th, and every day, we celebrate your strength, resilience, and unstoppable spirit.
Happy International Women's Day!
