ABOUT
Greenwise is a brand that specializes in the production of plant-based alternatives to meat, fish and dairy products. My goal was to create a video about the product that accurately reflected the brand's values, characteristics, and mood. The purpose of the video was to convey to the viewer the most important information about the product through dynamic editing and vivid visual effects.
The video was designed to be shown at the brand's expo stands, so all information should be easy to read. To achieve this goal, I used frame-by-frame 2D animation in the style of pasty painting to convey the natural beauty of the product.
