MIXIT Logo Motion

Mixit is a skincare and cosmetics brand. The task was to create a logo motion.

The visual idea is to show the energy of the brand and the naturalness of the products through custom textures and a combination of 3D and 2D techniques.

The focus is on the new emblem to improve brand recognition.

One of my challenges was to create a good looking frame-by-frame animation and custom textures for the 3D models. I created the frame-by-frame animation in Adobe Fresco because I had experience working with this programme. The work required learning the basic principles of animation.

I also created painterly textures in Blender, inspired by the impasto technique and visual concepts of the Arcane series.

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