Art-Rostov. Identity & Website

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Art-Rostov. Identity & Website — Изображение №1 — Интерфейсы, Брендинг на Dprofile

Арт-Ростов. Identity & Website



"Art-Rostov" - largest exhibition of art objects in the South of Russia. It has more than 2000 pieces of paintings, graphics, sculptures, photographs, art objects, and installations from over 150 artists from all over Russia and abroad. The exhibition is spread over a massive 9,000 square meters of space, making it one of the most extensive displays of art in the region


Our task was to create a unique identity, and then develop a website for it


Art-Rostov. Identity & Website — Изображение №2 — Интерфейсы, Брендинг на Dprofile

The identity design for "Art-Rostov" was created to reflect the unique character of the exhibition itself. The exhibition brings together artists from all over Russia and beyond, showcasing a perse range of art styles and mediums. The identity design seeks to capture this persity and energy by using unconventional design elements and bold colors

Art-Rostov. Identity & Website — Изображение №3 — Интерфейсы, Брендинг на Dprofile

The logo was based on the shape of a picture frame, as well as the first letter "P" from the name of the city where the exhibition is held

Art-Rostov. Identity & Website — Изображение №4 — Интерфейсы, Брендинг на Dprofile

The beauty of a visual identity is essential in creating a lasting impression on visitors to an art exhibition. We understand the importance of a stunning and memorable design that reflects the essence of exhibition. Our logo and promotional materials have been carefully crafted to capture the spirit of our collection while also inviting visitors to immerse themselves in the world of art

Art-Rostov. Identity & Website — Изображение №5 — Интерфейсы, Брендинг на Dprofile
Art-Rostov. Identity & Website — Изображение №6 — Интерфейсы, Брендинг на Dprofile
Art-Rostov. Identity & Website — Изображение №7 — Интерфейсы, Брендинг на Dprofile

Advertising signs for the "Art-Rostov" helps to create a sense of excitement and anticipation surrounding the event. A visually appealing sign can capture the attention of passersby and generate interest in the exhibition, while also conveying a sense of professionalism and sophistication that reflects the high quality of the art on display

Art-Rostov. Identity & Website — Изображение №8 — Интерфейсы, Брендинг на Dprofile
Art-Rostov. Identity & Website — Изображение №9 — Интерфейсы, Брендинг на Dprofile

Website



The whole design style for the largest art exhibition in Rostov, was based on sharp angles, arbitrary lines, and blue-orange colors

Art-Rostov. Identity & Website — Изображение №10 — Интерфейсы, Брендинг на Dprofile

The use of sharp angles and arbitrary lines creates a dynamic and energetic feel to the design, which reflects the nature of the art exhibition. The exhibition is a celebration of creativity and persity, and the identity design seeks to capture this spirit by using bold and unconventional lines and shapes

The blue-orange color scheme was chosen to create a sense of contrast and vibrancy. Blue is associated with stability, trust, and wisdom, while orange represents energy, creativity, and excitement. Together, these colors create a powerful visual impact that draws the viewer's attention and creates a memorable impression

Art-Rostov. Identity & Website — Изображение №11 — Интерфейсы, Брендинг на Dprofile

A well-designed website is crucial in attracting visitors and generating interest in the exhibition.

Visually appealing website with a clear and easy-to-navigate interface can help create a professional image for the exhibition and showcase the art objects in the best possible light

Art-Rostov. Identity & Website — Изображение №12 — Интерфейсы, Брендинг на Dprofile
Art-Rostov. Identity & Website — Изображение №13 — Интерфейсы, Брендинг на Dprofile

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