PROJECT BRIEF
The problem:
Today's consumers are looking for more than just a product, but an experience. Even in the food category, value is shifting from function to interaction and emotion.
Babybel already has a unique physical element-the wax shell and the «unpacking» process-but this isn't fully developed as a game-like experience.
Task:
To reimagine Babybel as a product that transcends consumption and becomes an interactive object: engaging the user in play and increasing their interaction time with the product.
Solution:
We developed Babybel City Hunt-a game-based product system in which cheese becomes the entry point to city exploration. Babybel transforms into a charging station and a game trigger.
This creative AI concept was developed as part of the Ai&Sense course.
