EITHER | OTHER

EITHER | OTHER, Identity, 2025

Curated online design store & cultural space in London

EITHER | OTHER is an online-first design concept store with a physical space in London that serves as a showroom, exhibition venue, and lecture platform. The store curates a carefully selected collection of furniture, objects, books, clothing, and accessories that exist between design, art, and function. Each item is chosen for its ability to stand as both a practical object and an independent artistic statement — not due to extreme visual complexity, but through the depth of its design concept and authorship. The collection is defined by cross-disciplinarity: furniture designed by architects, sculptural objects created by industrial designers, books that are closer to artworks than traditional reading material, and clothing that follows the logic of structure rather than trend. 

The project is based on the open space concept: a flexible, dynamic environment without rigid partitions, where each zone can easily transform. Typography and form behave like objects within this space — freely moving, rotating, constantly evolving. Visual elements act as soft boundaries between sections, reflecting the project's interdisciplinary approach.

Designer: Shibanova Dasha

Research team: Shibanova Dasha, Polina Zvyagintseva, Vladimir Chvala

Art Direction: Artem Matyushkin

Project Management: Yulia Kondratyeva

Typefaces: ABC Simon Mono Trial (Dinamo Typefaces), CoFo Sans Trial (Contrast Foundry) 

Non-commercial work done at Werkstatt School