ozon card TV spot
3D animated video for the federal TV campaign with the main advantages of the Ozon Bank Card, developed on the basis of key elements of identity. my goal was to use the utmost minimum of visual means to emphasize the simplicity and convenience of the product. cashback is shown using a coin that rotates inside the card. thereby illustrating the principle of returning funds to it. the developed key visual was scaled for frame-by-frame animation of the video with a timekeeping of up to 15 seconds and outdoor advertising. it took only 2 weeks and 2 people to create this project, the idea was implemented without a single edit
idea, drafts, storyboard, art direction by Daria Polozhentseva
3D models, shading, lighting, animation, compositing by Nikita Shulgovich
deс / 2022
