m o l l y p o p ™
YOUR GUIDE TO THE WORLD OF ALL KINDS AFRO BRAIDS FOR 11 YEARS
"do what you want, we trust you" are some of the best words you can hear in the design industry.
but such carte blanche implies double responsibility: 1. for the result expected by the client
2. for my professionalism (could i really find the best solution for the industry with complete freedom of action).
that's how @mollypop_dreads came to be — Russia's best braiding studio (without *, reservations and small text).
Authentic atmosphere that takes everyone who tries this freedom.
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exhaustive — black. black is always in style
in 4015 days of my design career I drew my favorite logo.
already in 69 seconds it was ready in my head and it became clear that there could be no other options.
We designed the merch really bold and emotional. Somewhere even provocative.
But we are young and hot. And we will burn only with our own inner flame.
More than 10 designs for T-shirts and hoodies were developed.
The print is applied by thermal printing technology for a crisper, more contrasting and vibrant look.
Merch molly pop can't be bought.
It can only be obtained as each batch is maximally limited and has a small number of copies.
Embroidery is possible only on a special durable fabric.
Otherwise, if the material of the garment is thin, the embroidery will literally tear the surface of the garment when you wash it.
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social media content
"In order to develop a social media brand identity, a large-scale study was conducted.
In the framework of which all the existing accounts of braiding studios and inpidual masters were studied
Having studied more than 20 of the most popular market players,
it was decided to use the most contrasting images and bright colors in the visual identity".
More than 40 different videos and stories were made,
all with a bold and contrasting style.
And much more than that, Ada, the master of afro hair herself, made photo posts based on the template.
Photographed the models herself and retouched them
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The main message of all the graphic materials in the account
instagram-courageous, witty and unusual messages.
One such video: about Super Mario
A few videos differ from the basic style.
This technique is used specifically to change the mood and to switch the attention vector situationally.
Each hairstyle reflects the rich inner world
This is a photo from the opening of the studio.
So you can understand the full scale of emotionality and uniqueness of this hair studio :)
You can notice that the corporate style uses two types of typefaces: rounded and strict pointed.
And together they cannot be visually located at all.
It's not a mistake, it's a deliberate move...
For the "topical" section of instagram, I designed a lot of storizas in the same style.
All short videos (up to 15 seconds) in the screenshot show a sphere of words.
The main person I am grateful to on this project and for whom all the branding was done is Ada.
I tried to put all of her incredible, daring ideas into real life.
And it seems that something has worked out:)
afrokudri × dreds × afrorezinki × twisti × d.e.dreads × zizi × dredokudri × gofrodreads × kosi × mixi
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Many would not agree with this approach in the development of branding(and I think sometimes
such a technique is not appropriate) - is the introduction of a new corporate identity directly
in the development process. That is to check the reliability of the identity immediately in direct
communication with the user. This is a kind of "battle test".
There are suspicions that this approach will be used everywhere in modern graphic design,
since the speed of changes in the user environment reaches real time.
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plugs
All the possible meanings hidden in these 8 letters of logo that Roskomnadzor, if it counted them,
it would forget the bloggers, Morgenstern and engaged in a truly dangerous to Orthodox Russia guys).
Thanks @mollypop_dreads for the absolute freedom and the adoption of corporate style
without a single edit (come to think of it, it happens:))
Not many people know what "Plags" mean. They are earrings, but with a larger diameter.
They are inserted into the earlobes like "tunnels".
I had the task of designing the plugs. Industrial jewelry design:)
After many attempts at design exploration came to a decision:
to perform plug-ins in a complex and subtle design.
Diameter of the tunnel inserted in the earlobe: 23 mm
Subsequently, it was decided to make the jewelry in the form
of a logo to strengthen the design of the jewelry.
Material: surgical steel
done: BRAND IDENTITY × MERCH × 3D × ANIMATION × PHOTO ART DIRECTION × SOCIAL MEDIA DESIGN
→ freedom
© Credits
Art Direction, Design, Construction & Presentation / Anton Pishun
Inspirer / freedom & love
Typeface / Neue Machina, Franxurter Totally
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→ pishun.a@mail.ru
© Anton Pishun. all rights I hope reserved
2022
