NORD KNAUF © NORTHERN REGIONS INSULATION KEY VISUAL
SERVICES
Conducted analytical workshop to define key idea. Developed slogan and communication materials for product advertising. Adapted for offline and digital formats.
TASKS AND SOLUTIONS
Create packaging and key visual representation for communications of a new highly durable insulation designed specifically for northern regions with severe frost and cold climate. Insulation with a renowned name and strong character! Seeking ideas and implementation options, we turned to colorful Nordic landscapes. Through the process, it became clear that an illustration with a romanticized atmosphere and a stylistic approach close to realism can effectively convey the key message – the product is intended for northern regions with harsh climate conditions.
GEEK © Branding agency where design meets strategy
www.wearegeek.ru | design@wearegeek.ru
