A name for the sustainable development direction of the large retailer Pyaterochka, names for six directions, as well as the identity of the social support project provided by Pyaterochka.
What we did:
We came up with a common name for the direction — “Pyaterochka with care”, as well as names for the divisions.
The general idea of the continuity of care programs was reflected in the development of logos for six directions: “with care for our people”, “with care for the planet”, “with care for neighbors” and others. We used a continuous line in drawing each logo, this added smoothness and softness. And also the coherence of all directions, it can be visualized by connecting the logos with each other in your imagination with one continuous line.
