[ABOUT THE PROJECT]
Craftiez Shop is a fun and playful brand that lets kids and adults enjoy arts and crafts without needing to be «artsy» It’s all about the joy of creating — whether you’re picking up a crochet hook for the first time or diving into a cozy weekend project. The brand celebrates that feeling of accomplishment and creativity with ready-to-use kits that make it easy to jump right in.
[DESIGN SOLUTION]
The design direction is built around the spirit of playfulness and creativity. Three vibrant signature colors were chosen to reflect the energy and joy of crafting. Cheerful, yarn-inspired illustrations — reminiscent of stickers — bring the layouts to life and mirror the tactile nature of the kits. The bold graphic logo and friendly visual language carry through into a lively, craft-inspired Shopify site that captures the brand’s enthusiasm and accessibility.
Visual identity I Web design I Social media I Illustrations | Packaging | Shopify development
