[about the project]
Titus Cactus Yoga is a personal brand of a yoga and stretching teacher based in Austria, living and working in the Alps. The brand focuses on mindful bodywork and yoga therapy, helping people improve mobility, well-being, and their connection with the body. The project was created with future growth in mind — from a personal practice to a yoga studio.
[design solution]
The visual identity is built around the founder’s nickname Cactus, which inspired the brand mascot Cactus Yogi. The cactus character was developed in multiple styles and variations and is used consistently across all brand materials. AI-generated cactus illustrations form the foundation of the visual language, supported by a clean, minimalist color palette and a typographic pair with subtle vintage character. This balance helps the brand feel professional, approachable, and distinctive within the yoga space.
Brand identity I Web design I Social media I Illustrations | Merch design | Ai images
