[about the project]
As part of an experiment, I created a small visual identity for a coffee syrup brand. I designed the logo, generated illustrations in one style, made packaging and bottle mockups, product photos using using AI tools. My main goal was to keep a consistent visual look across all images: realistic lighting, similar bottle proportions, and the same overall style.
[design solution]
The visual identity is built around retro nostalgia, expressed through playful typography and a sticker-inspired packaging format. A series of character illustrations was created for the syrup line, with each character’s hat reflecting the flavor. A heart-shaped bottle cap became a key design element, reinforcing a friendly, playful tone and making the brand instantly recognizable.
Brand identity I Logo design I Illustrations | Packaging | AI images
