[about the project]
Lucuma is a homemade, family-run bakery in Dubai that makes healthy vegan cakes and desserts that are gluten, sugar, egg and dairy free and plant-based. Healthy and delicious desserts for those who love sweets but can't eat sugar, suffer from diabetes or allergies or just stick to a healthy type of diet.
All desserts are made of high quality and expensive products, so they are intended for the audience with an above average income.
[design solution]
Two important things were reflected in the design: its healthy and plant-based nature and the warmth of a home-based business. This was expressed through cute illustrations, soft and friendly shapes, and pastel colours.
Illustrations | Visual identity | Packaging | Social media | Website
