[SEVEN] Ребрендинг дилера электромобилей из Китая

ENERGIZED IDENTITY

FOR THE DEALER OF THE FUTURE

Right Studio was tasked with creating a competitive identity for a Chinese electric vehicle dealer, from name to visual identity.

The result is a vibrant and memorable identity that reflects the brand's dynamism and innovation. Seven is not just a car dealership; it's a place where not only electric vehicles are charged, but also the hearts of customers.

Creating Seven's visual identity was a journey into the world of energy and innovation. Our goal was to create more than just a logo and colour palette, but a comprehensive visual system that reflects the brand's philosophy and evokes associations with energy, innovation and the future.

Energy, as an inexhaustible source and the driving force of progress, formed the basis of the design concept. Every element of the identity, from the dynamic logo to the saturated colour palette, is imbued with this idea. Energy is not just the fuel for electric vehicles; it is the pulse of the Seven brand, defining its identity and setting it apart.
Seven is a reliable car retailer with a wide range of electric vehicles and a diverse package of services, and every element of its corporate style - from the lightning bolt icon and logo to the corporate pattern - carries a charge of inexhaustible energy.

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