ABBYY is an international IT company developing smart information and language processing solutions. Worldwide, 50 million people use the company’s products every day.
Our task was to develop a key visual for the design of presentations, exhibition stands and marketing materials. It was important for the solution to work both in a static form and as an animation.
ABBYY technologies are employed in many sectors of the economy. There needs to be
a universal solution applied by all the departments within the company.
When generating ideas, we were inspired by the metaphor of data flow. We visualized data flow as a translucent ribbon, which we used as a container for data, presented as text or symbols depending on the task and message.
The solution fits perfectly with the company’s current style. The ribbon is always rendered in ABBYY’s signature red color. The predominant combination is a red ribbon against a red background. We also developed additional combinations, setting the red ribbon against blue and white backgrounds.
The number of sections in the ribbon changes with the angle of the frame.
Pavel Konyukov — Art Director
Anastasia Bazylnikova — Designer
Ekaterina Burtseva — Designer
Julia Kulikova — Producer
Natalya Epifanova — Curator
Alexandra Yukhina — Account Manager
