Overview
Megainsight is a SaaS platform designed to help offline retailers attract and retain customers through personalized promotional offers. We have developed a brand system that works for different markets as well as a global website that presents the company as an established figure in international business. The project consists of two parts:
• The website
• Illustrations
Home page
Megainsight’s home page is meant to quickly convey key information about the products to users:
• The opening screen outlines how Megainsight operates, paving the way for product descriptions.
• The next segment provides information on all the products and their benefits, showing what the company has to offer.
• Finally, project time frames are listed to help potential customers estimate service availability.
Platform
This section was designed as a visual embodiment of Megainsight’s essence.
Each product is described in great detail on a separate page. This approach helps to single out every inpidual offer as well as communicate its unique value proposition to the customer.
Cases
Cases are succinctly laid out in cards. Besides the aesthetically pleasing design, this format is also great for visualizing complex financial data in a simple way.
Calculator
We developed a complex and accurate calculator for estimating a product’s potential profitability. Taking multiple factors into account, it analyzes the expected profit against implementation costs and current monthly fees.
Product illustrations
Each product is illustrated with a thoughtfully designed mascot that reflects its distinctive features. On its own, a mascot captures the essence of a particular service, but together they form an entire family of products, all perse and self-sufficient—just like sports mascots.
City illustration
Another one of our creations was the landscape of a city inhabited by people with unique consumer behavior types. This rich and dynamic universe incarnates the spirit of the company. It symbolizes its perse customer base and serves as a visual representation of the public that Megainsight caters to.
