Our goal was to make the identity of the festival unforgettable and easily recognizable among many other events.
The development began with studying the concept and atmosphere of the festival. We paid attention to bright emotions and dynamic music.
In order to achieve a recognizable design that could be easily implemented in a variety of forms, the design team introduced a special element - the corporate pattern - into the identity system. This has become a constant graphic motif that reflects the essence of the music event.
A set of expressive colors in addition to the pattern is a kind of visual marker that is easily associated with the event on a subconscious level.
Together these elements are a unified whole in visual communication, which allows you to feel the atmosphere, even behind the monitor screen.
