What we did: Identity
Design system for Hints, an app that structures
people’s note-taking and inspires positive changes.
An unusual, eye-catching typeface that’d be at home
on a printed page. Even its name is the title of a “super-story”
by avant-garde poet Velimir Khlebnikov.
Mutable yet easily recognisable — the dart’s flight
is a flexible, deliberate central element of the visual style.
Layouts are given some dynamic motion by speed lines
behind each dart. The notes being on-the-fly, you see.
‘Proper’ is also ‘exquisite’. Just like our sxtyle guide.
Creative director → Alexander Zavatskiy
Managing partner → Alexander Zazvonov
Designer → Kseniya Polezhaeva
Sound Designer → Alen Zagardinov
Project manager → Evgeniya Petrova
