New identity, new GJ.
The rebranding of Gloria Jeans focuses on a sleek, modern design that enhances the shopping experience.
The updated logo features a contemporary font and simplified graphics, exuding a sense of style and sophistication. Improved lighting and spacious layouts create an inviting atmosphere, making it easy for customers to browse and enjoy the vibrant, fashionable offerings not only online but on sight as well.
Gloria Jeans. Сlothes for real life.
We've expanded the brand's color palette to convey more of the mood, emotion and style that reflect each of us.
The store interiors have been revamped with a clean, minimalist aesthetic, using neutral colors and elegant displays to highlight the latest fashion trends.
Gloria Jeans gives life to clothes you want to live in.
Love yourself. Be who you want. Be free. Do what you like. Principles that are important in life. Principles that are important in clothing. These principles form the basis of the updated Gloria Jeans brand. If you combine them into one phrase, you get: clothing for real life.
Alexander Zavatskiy → creative director
Alexander Zazvonov → managing director
Elizaveta Zatravkina → project lead
Alen Zagardinov → art-director, senior designer
Lyudmila Zhiltsova → strategic planner
Alexey Rubishev → motion designer
Ekaterina Khrebtovskaya → project manager
Gloria Jeans Team
