In 2018 the Yekaterinburg State Academic Opera and Ballet Theater changed its long name to a more capacious
and international one — Ural Opera Ballet.
A new identity was necessary for repositioning the theater as a successful modern cultural institution that shapes
the trends of opera and ballet art not only in Russia but throughout the world.
Voskhod and Ural Opera Ballet represent a new visual identity that will help to fit theater into the global scene.
We were inspired by bright performances and the history of the theater, located in the heart of the Ural industrial
region. Expression of theatrical performances was reflected in a dynamic sign imitating dance movements, sound
and light vibrations.
Credits
Creative direction: Andrey Gubaydullin
Design-direction: Vladislav Derevyannikh
Art-direction: Kirill Ratman
Motion design: Maxim Geychenko
Design: Kirill Ratman, Maxim Geychenko, Alexey Klimov
Digital creative direction: Dmitriy Maslakov
Digital art-direction: Anna Maslyakova
Web-design: Liliya Zagidullina
Tech lead: Valeriy Zaharov
www.voskhod.agency
